Metal labels are not just a label, but also a brand image. Compared to woven or printed labels, metal labels provide a premium tactile and visual experience. Often made of materials such as brass, stainless steel, zinc alloy or aluminum, these labels can be customized to display brand logos, names or design elements. They are mainly attached to garments, bags or accessories using stitching, rivets, screws or adhesives.
Metal labels on garments
- Denim & Streetwear – Riveted or stitched-on tags on jeans, jackets, and caps.
- Luxury Fashion – Discreet embossed or engraved plates on designer garments.
- Handbags & Leather Goods – Screwed-on nameplates on tote bags or wallets.
- Outerwear – Brushed metal logos on coats, windbreakers, or tactical gear.
- Footwear & Hats – Small, decorative tags used for logo display on laces or brims.
Types of Metal Labels
Metal labels come in a variety of styles, each of which can be customized to fit your brand's style.
- Embossed Metal Labels: give your brand name or graphic a 3D effect through the embossing technique. Commonly used on jeans, leather jackets and backpacks.
- Debossed Metal Labels: Stamped or molded to create a recessed design, these labels are commonly used for luxury fashion, handbags, shoes, etc.
- Laser Engraved Tags: Fine designs and text can be printed on metal labels through laser engraving technology. If you need to put QR codes or variable data on your labels, then this laser engraved label is a good choice.
- Metal Labels with Screws, Rivets, or Pins: These labels are typically secured with hardware fasteners such as small screws, rivets, or pins. Ideal for thicker fabrics like denim or leather, they are commonly used on jeans, jackets, overalls, and more.




Materials for Metal Tags
|
Material |
Appearance |
Advantages |
Disadvantages |
Best |
|
Brass |
Golden tone, can be antiqued |
- Corrosion-resistant |
- Higher cost |
High-end apparel, leather goods, denim |
|
Stainless Steel |
Sleek silver, modern finish |
- Rust-proof |
- Harder to shape |
Outdoor gear, utility wear, techwear |
|
Aluminum |
Lightweight, colorable |
- Cost-effective |
- Scratches easily |
Sportswear, casualwear, eco-conscious brands |
|
Zinc Alloy |
Highly moldable, textured or antique finishes |
- Extremely customizable |
- Heavier than aluminum |
Streetwear, bags, footwear, trend collections |
Metal Label Customization Options
1.Logo Application: Logo is the core of product presentation, you can choose engraving, embossing or etching technique to achieve it according to the style you want.
2.Color & Coating: Customize the color and finish of the label according to the tone of the brand. For example, gold-plated labels are usually used on luxury bags, and bronze-colored labels are usually used on vintage-style clothing or backpacks. You can also customize the finish of the tags, such as polished, brushed, oxidized, sandblasted and so on.
3.Shape & Size: Customize unique tag shapes to display your brand logo, such as rectangle, circle, cutout, animal pattern.
4.Attachment Methods: The way the label is attached will affect the aesthetics and wear resistance.
- Rivets - Durable, industrial, ideal for denim or bags
- Sewing Holes - Gives a handmade or craft finish; easy to apply
- Adhesive Backing - Good for non-washable items or display garments
- Clips or Snaps - Reusable and unique, ideal for high-end limited collections




Choosing the right metal label for different types of garments
|
Garment Type |
Recommended Label Type |
Material/Finish |
|
Jeans |
Riveted or stitched metal plates |
Zinc alloy, brushed brass |
|
Bags & Leather Goods |
Screw-on plates, adhesive metal tags |
Die-cast alloy, polished or antique finish |
|
Luxury Apparel |
Small engraved tags |
Stainless steel, matte gold |
|
Handmade Clothing |
Debossed or engraved matte/antique plates |
Brass, aluminum |
|
Accessories |
Detachable labels with jump rings |
Lightweight aluminum, engraved brass |
Where to customize metal labels
If you are looking for customizable and high quality metal labels, Kunshuo is your reliable choice. Kunshuo is a professional manufacturer of metal labels for apparel, we offer OEM/ODM customization service, where you can customize the label color, size, finish, etc. to create unique labels. In addition, our flexible MOQ makes us suitable for small and large brands to order.
Selecting the right metal label is about more than durability or decoration - it's about defining your brand's identity in the most tangible way. From premium engraving and plating options to smart attachment methods and eco-conscious materials, your choices shape how customers perceive your clothing line.
Contact us today for a free consultation or to request custom samples. We'll guide you through the design, prototyping, and production process - so your label makes the right statement from the very first impression.







