Labels convey brand quality, identity and trust.Nielsen's research on consumer purchasing behavior shows that more than 59% of consumers usually choose to buy brands they are familiar with, therefore, garment labels and visual branding play a key role in enhancing consumer awareness.
Metal labels are suitable for a wide range of applications such as apparel, shoes, hats, jewelry, furniture, bags and more. Customized metal labels with brand logos or unique patterns can make your products stand out. As an expert in the field of garment accessories, Kunshuo has provided customized metal label solutions for over 1000+ brands since its inception. In this article, let's explore the five key reasons for choosing customized metal labels for garment.
Why choose metal labels?
1. High quality durability
Metal labels usually have made of zinc alloy, brass material, after brushed, antique and other process treatment, it is not easy to fade and wear. Whether your clothes are washed in the washing machine, exposed to sunlight or rain, metal labels can maintain their shape and luster.
2. Enhance the luxurious texture of your products
Metal labels with different finishes add a unique touch and visual impact to your products. It reflects the ingenuity of design and is especially effective for some luxury handbags, customized clothing, and old money style products.
3. Increase the added value of the product
Exquisite metal labels are not only decorative, but also a miniature investment in brand building. Consumers are more likely to view products with metal decorations as high-end products and are willing to pay higher prices for them, especially for some limited editions or high-margin apparel.
4. Weather Resistance
For products that need to be exposed to harsh weather, such as jackets, backpacks, uniforms, or outdoor gear, metallic labels are both practical and stylish. Unlike leather or PVC labels that tend to crack or warp, metal labels maintain their structure even under extreme conditions.
5. Sustainability
Metal tags are often made from recyclable materials such as zinc alloy or brushed aluminum, and unlike most disposable fabric tags, they can be reused or recycled for a different purpose.
Options for Customizing Metal Labels
Metal labels are a "key tool" in branding. We offer a wide range of customization options from shapes and sizes to plating colors and engraving processes to create unique brand labels for you.
1. Shape and Size
Unlike most flat and rectangular woven or printed labels, metal labels can be molded into any shape using 3D mold technology. For example:
Common geometric shapes (circles, squares, triangles, etc.)
Custom die-cut outlines (logo outlines, badge styles)
Oversized decorative tags on jackets or bags
2. Font Styles
If you want to attach your brand name or tagline to a metal label, our engraving, embossing, and laser etching technology can make it happen for you. Whether it's a bold sans serif font or an elegant handwritten font, it's all possible.
3.Surface treatment and texture finishes
Different surface treatment of metal labels can present different texture, we provide matte, glossy and antique surface treatment process to meet the needs of different styles of branding.
Common finishes:
Brushed : Fine texture, suitable for industrial or casual fashion
Mirror polished : High gloss, focus on luxury
Textured/Antique : Vintage charm and old-world charm
4. Electroplating colors
We offer a wide range of plating or double plating options, whether you need a premium rose gold label or a vintage bronze black label, kunshuo can make it happen for you, check out our full plating color options and choose the right plating color for you.
5. Cutout and Negative Space Designs
Our die-cutting technology allows for precise cut-out designs, perfect for minimalist logos or abstract branding. It creates a modern, high-end effect, especially when used on clean, matte surfaces.
Hollow logos
Letter-shaped frames
Perforated-style fashion emblems
6. Edge Finishing and Border Styles
The edges of metal labels are more than just borders, they are part of the design. You can round, bevel, carve or layer edges to add dimension and prevent sharpness.
Customization doesn't stop at the front. You can choose from multiple fixing methods based on your product's thickness, fabric, or placement strategy:
Prong-back or rivet type
Magnetic snap-on (for removable branding)
Sew-on holes or metal frames
Self-adhesive for flat-surface applications
Enhancing your brand's visual identity starts with custom metal labels.
Check out our metal label catalog or send your design directly to our sales team to begin the journey of custom labels that speak for your brand with style, strength and strategy.
